My father is a veteran carpenter and had recently started his own residential remodeling business. I offered to design a logo and basic website to help him get the ball rolling. Because his clientele was on the older side and his carpentry style was mostly traditional, I opted for a warm, inviting aesthetic and a simple, clearly-defined information hierarchy. I wanted the logo to be reminiscent of something you might find on a hand-chiseled signboard, while still retaining a hint of contemporary style.
Note: All photos are placeholder.