I had the pleasure of working on a ground-up redesign of the Guild Wars 2 website. During the initial phase of the design, I—along with other member of the design team—began exploration to develop new visual language with the goal of creating a refreshingly clean and contemporary look while retaining the iconic painterly aesthetic of the Guild Wars 2 brand. The redesign of guildwars2.com was to be a test-piece that would dictate the look and feel of the entire Guild Wars 2 brand moving forward.
After many iterations and several stakeholder reviews, our team lead’s visual direction was chosen as the starting point for designing the new website. From this point forward, it was my job to take that initial art direction and develop it into a full suite of visual styles and treatments. Throughout the development of the new website, I played a key role in establishing the information architecture, designing and prototyping interaction models, and creating high-fidelity functional mockups for implementation by the development team.