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Guild Wars 2 Collector’s Edition

Overview

After wrapping up the design on guildwars2.com, I was presented with the unique opportunity and challenge of designing the visual identity and unboxing experience of the Guild Wars 2 Collector’s Edition. This was a long and complex project that involved many iterations, false starts, and a high degree of collaboration both within the design team and across disciplines.

As the high-level details started to fall into place, it became my responsibility to carry out the exploration and development of a unique visual identity under the supervision and guidance of the art director. I also became heavily involved in collaborations with our packaging vendor, and worked closely with them on a series of iterations of the packaging construction and opening mechanics to achieve the most user-friendly and enjoyable unboxing experience possible within the technical and budget constraints.

Ultimately, the Guild Wars 2 Collector’s Edition became one of my most cherished projects, and the final product (which sold out within hours) went on to be widely adored by happy customers throughout the globe.

Unboxing Experience
Embossed Tin
Look and Feel
  • Client
    ARENANET
  • My Roles
    VISUAL DESIGN | PROTOTYPING | PREPRESS
  • Date Completed
    2012
  • Additional Credit
    VICKI EBBERTS | KATE WELCH